After 25 years in healthcare, I have decided to use my empathy and caring to provide sustainable and renewable energy for as many people as possible for the benefit of all. I am trying to inspire customers. Other companies in this space have fairly dry UX on their sites. Lots of acronyms and industry-specific language that leave people's eyes swimming to understand. Actually starts to be a PIA in a short while. I want to explain it simply, inspire my customers, and give them recognition for their contribution to a better future for themselves, everyone else, and future generations—meaning their grandchildren.